Women in the Lead Speaker Series—Presents

Amy Willard Cross

Join us for breakfast and an interactive conversation with Amy Willard Cross, founder of Buy Up Index, and app and ratings system that scores companies on gender equality. Amy talks about how her latest creation encourages consumers to use their purchasing power to drive social change.

Amy Willard Cross

Amy Willard Cross is the Founder Buy Up Index, and app and ratings system that scores companies on gender equality. In 2012, she created women’s news site, VITAMIN W Media, which partnered with several women’s organizations such as Our Bodies Ourselves, Hollaback and Girls who Code. She ran a crowd-funding campaign for a documentary on Lorraine Hansbury, and co-created the Add Feminism campaign launched at Deutsch HQ in NYC.

Cross served as an editor at publications such as Flare, Saturday Night and Active—and worked for six years at Chatelaine—where she held various titles. Her essays have appeared in the Globe & Mail, CBC radio and are anthologized in many text books. In Canada, she volunteered with the federal Newcomers program and was named a “Global Women Champion” by New York based Global Connections for Women. A honors graduate of Wellesley, she maintained the family tradition of attending women’s colleges since the 1880’s—and is named for Frances Willard, a friend of her great-grandmother’s.