Workshop: Personal Branding and Self Promotion for Creatives
Event Information
Description
Some of the most challenging things to do as a creative, are to promote what you do, charge your worth and show up in a way that doesn’t feel “gross” or “put on”.
Why?
Because creatives are so closely connected to what they do! So, when it comes time to share it with the world or put a price tag on it… a lot of fear and “icky” feelings can pop up.
This is why the standard approach to digital marketing doesn’t always work. The art of branding and promotion for makers, creatives and solopreneurs is different (but still so vital to your success) and this workshop is here to address that.
In this 2.5 hour workshop, you will learn the strategies and tactics of personal branding and self promotion to become known for what you do, share your portfolio, develop your business, find your tribe and make the act of selling feel empowering.
We will cover:
Personal Branding:
-
What personal branding is and why it's vital for makers, side-hustlers and creative entrepreneurs
-
Common mistakes that are keeping you stuck and your growth or sales slow
-
Getting clear on what your brand identity is and how to create it to achieve your goals
-
A step by step guide on how to build your personal brand
Self Promotion:
-
Why creatives often struggle with self promotion
-
How to overcome those feelings and approach self promotion in a way that feels good (and works)
-
A step by step guide on how to craft your story
-
Access to Lacey's personal formula to promote yourself authentically online
PLUS we have a special offer for you!
Digital Group Coaching Follow-up:
This workshop includes your lesson, worksheets, some take-away homework and an opportunity to book 1 of 3 follow-up digital group coaching sessions with Lacey to get guidance on your personal brand, business and self promotion strategy after the workshop.
Meet Your Teacher: Lacey J. Heels
Learn from creative entrepreneur, marketing strategist, business coach and creator and co-owner of The Maker’s Collective and Maker Boss, Lacey J. Heels. She will walk you through the strategies behind personal branding and the mindset of self promotion as a creative that she uses herself and teaches to her coaching clients.
At the end of this workshop you will easily be able to apply everything you learn to your online efforts, see success, and most importantly feel good and confident about what you're doing.
No fluff. Just the real. good. stuff.
Come with an open heart, mind and notebook...this is going to be fun.