San Francisco, California
London, United Kingdom
Social Media as News
The NPCC is hosting this professional development workshop on social media for journalists and others interested in understanding the craft of journalism on Thursday, November 29, 2012 at Adobe Systems in Ottawa.
Susan Murphy, Co-Founder and Digital Media Specialist at Jester Creative Inc. will be presenting and leading this half-day workshop.
Social media's impact on traditional marketing and journalism practices
- News breaks on Twitter first
- New media communications tools (blogs, podcasts, video)
Finding your online audience
- The importance of listening
- How to connect with people in the online world
How to establish realistic social media marketing goals
- Social media goals - it's not about numbers
- Establishing business goals that make sense
Developing effective social media strategies
- Creating spaces
- Measuring success
Managing your social media time wisely
- Time saving social media tools
- Focusing on what's important to you
- Scaling social media
All training materials, which may include presentation slides, relevant links and supporting information will be provided in electronic form to course participants. These materials will be provided via email after the workshop.
About the Instructor
Susan Murphy has 24 years of experience in media and communications, with 15 years experience as a web site designer and digital content specialist. Susan is a former television producer with hundreds of local and national programs to her credit ranging from news to arts and entertainment. She has been working with social media since 2006.
Susan has 20 years of experience as a trainer, and has developed course content for delivery in both the public and private sectors. She regularly delivers social media training courses to a variety of private and public sector clients. More information about Susan’s experience can be found at http://ca.linkedin.com/in/suzemuse.
When & Where
National Press Club of Canada Foundation