Are you losing customers after the first email? These easy-to-follow steps will ensure you build an engaged, excited subscriber list.

The job of a welcome email is to introduce yourself and your company to your new subscriber, align yourself with them, set expectations for what they’ll receive, and stand out in their mind (and in their inbox!). The new subscriber email series is your one and only shot to make a great first impression and, most importantly, an opportunity to engage with your subscriber.

What will I learn?

• Understand the objective of writing a new subscriber welcome series
• Determine the voice
• The perfect welcome email template
• Welcome and thank the new subscriber
• Set expectations
• Encourage whitelisting
• Restate the benefits
• Invite to join your other social platforms
• Determine the series type
• Prescribe next steps
• Open a loop
• Start a conversation
• Write an email subject line
• Write the remainder of your series
• Edit the draft

Please Note:

• A laptop with WIFI capabilities is required.