Do you know that 78% of your website copy does NOT get looked at? In this workshop, learn all the pro tricks and tips to get your copy read and remembered, both online and off. You’ll come away knowing:

• What makes eyes gravitate to your words
• What keeps readers engaged
• The elements of storytelling for your brand
• Review your brand voice
• Writing tactics that work
• Messaging architecture, including great headlines and motivating calls to action
• The basics of SEO (Search Engine Optimization)
• Create examples of short, engaging content for your brand