You are Invited to TFI Presents: Matte PR Talks

You are invited to Matte PR Talks x TFI with Heidi Ruggier, president and founder of Matte PR

November 23, 2022, 6:00 pm to 7:30 pm, ONLINE WEBINAR

Join us for Matte PR Talks x TFI where you'll learn about earned influencer relations and how to grow your brand’s reach with an effective engagement strategy.

Matte PR discusses influencer relations, teaching brands how to create an earned influencer relations program. The talk will also outline how to analyze the results to inform future paid programs. Attendees will walk away ready to collaborate with content creators.

We asked Heidi why this is a must-attend event: “I often get asked if social media influencers still hold influence. The answer is a resounding yes. Our internal agency data shows us that compared to other forms of digital marketing, influencer relations comes up as the number one way to drive growth. That’s why we decided to host this talk for TFI’s community. We wanted to share and help brands focus resources on growth tactics that drive results.”

Here’s what else you need to know:

A recent survey from Afterpay uncovered younger generations are almost twice as likely to purchase a product based on the recommendation of an influencer.

A recent Business of Fashion report states that 69% of Gen Z rely on social media as their leading source of inspiration on what clothing and accessories to buy.

An insight from Goldman Sachs states the Millennial generation is the largest since the Baby Boomers, and as they reach their prime working years, they will soon represent 75% of your customer base.

Space is limited. Tickets are FREE for TFI members.