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Your Social Media Roadmap

Tamarack Training Centre

Friday, 4 November 2016 from 8:30 AM to 4:30 PM (MDT)

Your Social Media Roadmap

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Ticket Type Remaining Sales End Price Fee GST/HST Quantity
Course Ticket
Registration Policy: This Course is a General Studies Course. The Tamarack Training Centre may at its discretion allow a student to reschedule to the next offering of this class; IF Notice is received greater than two business days in advance without penalty. If a request to reschedule is received with less than two business days notice, a 15% rescheduling fee may be applied. If the student does not attend and fails to provide notice then the student’s tuition for this course may be forfeited.
10 Tickets 1 Nov 2016 $475.00 $29.11 $25.21

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Event Details

Creating Your Social Media Roadmap

Course Specifications –

Part Number:  MKP004
Course Length: 1 day

Course Description –

When people think of social media, they often jump right into thinking about the tools, such as Facebook, Twitter and blogs. To be truly effective and efficient with your resources, you need a plan or roadmap to guide you through making the best decisions for you and your organization.

Target Student: Business owner or marketing manager that needs a strategic plan to integrate social media into their marketing plan.

Delivery Method: This hands-on class will give you the information and worksheets to complete your social media plan and create action items for moving forward after completion of the course.

Course Objectives –

Upon successful completion of this course, students will be able to:

  • Determine their target audience and goals for their social media strategy.
  • Understand the importance of listening to online conversations
  • Know the different social media tools available to them.
  • Learn how to generate content ideas and manage their time.
  • Promote their new social media efforts.
  • Measure their new social media efforts for their effectiveness.

Course Content –

Lesson 1: Planning

  • Topic 1A: Marketing Basics
  • Topic 1B: Marketing Then and Now
  • Topic 1C: Where Are You Now?
  • Topic 1D: Choosing a Target Audience
  • Topic 1E: Setting Goals

 Lesson 2: Listening and Responding

  • Topic 2A: Why Listen?
  • Topic 2B: Selecting Keywords
  • Topic 2C: Monitoring Tools
  • Topic 2D: What to Monitor
  • Topic 2E: Responding to Comments

 Lesson 3: Building Your Social Media Toolbox

  • Topic 3A: Blogs
  • Topic 3B: Social Networks
  • Topic 3C: Microblogging
  • Topic 3D: Branded Social Networks
  • Topic 3E: Widgets/Badges
  • Topic 3F: Idea Sharing
  • Topic 3G: Social Media Newsroom
  • Topic 3H: Location-based
  • Topic 3I: Choosing Your Tools
  • Topic 3J: Blog Considerations
  • Topic 3K: Spoke Considerations

 Lesson 4: Content Creation and Time Management

  • Topic 4A: Sources of Content
  • Topic 4B: Editorial Calendar
  • Topic 4C: Routines
  • Topic 4D: Etiquette

 Lesson 5: Promotion

  • Topic 5A: Online Promotion
  • Topic 5B: Offline Promotion

 Lesson 6: Measurement

  • Topic 6A: What to Measure
  • Topic 6B: Benchmark
  • Topic 6C: Moving Forward


Have questions about Your Social Media Roadmap? Contact Tamarack Training Centre

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When & Where

Tamarack Computers
Tamarack Training Centre
26-4802 50 Ave
Yellowknife, NT X1A 1C4

Friday, 4 November 2016 from 8:30 AM to 4:30 PM (MDT)

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