Influencer marketing has become a popular topic and buzzword, but how can we distinguish fact from fluff?

There is no question influencer marketing works. The numbers prove it - 84% of marketers have planned on executing a campaing this year (Forbes). But there are so many factors that contribute to success, such as the influencer, the campaign strategy, and of course, the analytics.

Our expert panel, moderated by Senior Marketing Strategist and Instructor Wahiba Chair, will present case studies, share best practices, and answer your questions.

Panel + Moderator:

Alicia Taggio
Advocate Marketing Lead

Mitchell Fawcett
VP Partnerships & Social Strategy

Sarah Leishman
Global Digital Community Manager

Wahiba Chair
Sr. Marketing Strategist

As always, there will be contests and prizes provided by Urban Barn, Blenz Coffee, and Westcoast Sightseeing.

The discussion will be followed by plenty of networking over Blenz coffee, tea and treats so you can mingle with other professionals as we aim to connect, strengthen, and elevate the social media marketing professional community in Vancouver.

Sponsors

All of our past events have been sold out, don't wait to get your tickets!

Join the conversation on Twitter using the hashtag #YVRSocial and learn more at YVRSocial.ca

We look forward to seeing you there!

Tags: Social Media, Vancouver, Meetup, Social Media Jobs, Networking Event, Marketing, Digital