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The Institute for Community Prosperity at Mount Royal University established the City Experience Lab (CityXLab) to support the transformation of Calgary to an experience city. Experiential capital is the economic, human or social value accrued by engaging in active, creative, and learning experiences. Calgary’s rich experience ecosystem includes over 10,500 commercial, social, and public enterprises, employing more than 135,000 people and supported by over 200,000 volunteers. In its role, the CityXLab will facilitate local commercial, social and public experience designers to reenvision their experiences as part of an integrated community journey. The CityXLab will be institution agnostic and focus on mobilizing the innovation and capacity of all Calgary postsecondary institutions to support the transformation of our city.

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