Professional event listings are easier with Eventbrite
Eventbrite’s built-in tools make it easy to create a professional event listing that’s compelling and memorable, complete with beautiful design features, built-in payment processing, and seamless integrations.
Eventbrite is really easy to use for ticketing: we can create all of our discount codes and VIP complimentary tickets within the platform.
Megan Wilson, Director, Harpoon BreweryPromotion is vital to ticket sales — and Eventbrite's marketing tools are amazing for reaching the right audience.
Whit B., Senior Marketing and Communications ProfessionalHow to create a professional event listing that gets results
Attendees value event listings that clearly communicate all relevant information prior to the event, to help set clear expectations and guidelines.

Create a compelling event story
When an event-goer discovers your event online, they should find an engaging story that inspires them to buy tickets right then and there.
Use best practices for a high-quality event listing
The best event listings showcase the five Ws (who, what, when, where, and why) of your event in a compelling way. It is also essential to highlight your event’s unique features and benefits up front.
Tips for crafting an engaging event description
The event description – combined with the event title/headline – is your unique opportunity to capture the attention of potential attendees online and compel action. Here are our suggestions to make it happen:

Build a compelling story
Start with why you decided to create your event in the first place. It’s probably the same reason why someone would want to attend your event, too. You can build your narrative from here.
Tap into your attendees’ emotions
An engaging event description is clear and informative but also connects with attendees on an emotional level – focusing on the emotional experience and atmosphere they can expect at your event.
Find your event’s unique tone of voice
There are several questions you might think about. Which voice (playful, buttoned-up, expert) resonates best with your audience? If your event brand was a person, how would they talk?
Built-in tools for your professional event listing
Create your event listing and build a professional online ticketing system for both in-person and virtual events.

Customizable event pages
Provide a seamless checkout experience for your attendees with beautifully designed event listings you can create in minutes.

Integrated Canva design tool
Create eye-catching designs for your professional event listing with Canva, our free and fully integrated online graphic design tool.

Flexible ticket offerings
Offer multiple ticket types and pricing options for your attendees. You can also include add-on purchases, such as merchandise, parking, or VIP features.
Hear what our organizers are saying
The number of steps to purchase went from eight to just three. The process [is] finally seamless.
Mike Asner, Sr. Director of Marketing and Ticketing, LA Auto Show
In 2024
Eventbrite helped transact
270M
total tickets
To over
4.7M
events
Across a global community of
89M
monthly average users
Resources for event creators
How to Create Your Event Page Like a Pro
According to an Adobe study, 88% of consumers gather information online before purchasing a product or service. When someone discovers your event listing online, what will they learn? Find out which details matter the most and learn how to set up a professional event listing that drives ticket sales.
10 Event Listing Websites for Reaching New Audiences
Ready to create your professional event listing and start promoting it to more people in more places? With Eventbrite, posting your event is simple. Supercharge your events with these top event discovery sites and see the results pour in.
The Dos and Don’ts of Event Website Design
Most event-goers want your professional event listing to answer their questions fast. Your event website has 10 seconds to capture a visitor’s interest. To find out what it takes to transform your event listing into the ultimate salesperson, take these dos and don’ts to heart.
Publish your events for free
Reach more people on the world's largest and most trusted events marketplace. Everything you need to host standout events and earn more.
The all-in-one toolkit to grow your events
- Flexible ticket types for in-person or online events
- Integrated email and social media marketing tools
- Secure and seamless attendee checkout
- Payouts before your event
- Detailed analytics and reporting
Hosting a large or complex event?
We offer tailored plans for event pros with unique needs. Get personalized support, customized pricing, and more by partnering with our sales team.

Frequently Asked Questions
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