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How to create a Tracking Pixel with Facebook

Antwonne

Updated by Antwonne D. on 04/20/2017

Our self-service tool for Facebook tracking pixels supports two types of tracking: "Facebook Pixel ID" (track website visits across all of your Eventbrite pages) and "Standard Events" (track specific conversions events). To learn more about conversion tracking and detailed instructions on how to set it up, visit the eblink{Facebook Advertiser Help Centre=>https://www.facebook.com/business/help} and the eblink{Facebook Implementation Guide=>https://www.facebook.com/business/help/952192354843755}.

TIP: Learn how to create a Tracking Pixel for eblink{Adwords=>https://www.eventbrite.ca/support/articleredirect?anum=27022} and eblink{Twitter=>https://www.eventbrite.ca/support/articleredirect?anum=27021}.

NOTE: If you haven’t yet, upgrade from classic to Universal Google Analytics. For the most comprehensive information on upgrading, check out Google’s eblink{Universal Analytics Upgrade Centre=>https://developers.google.com/analytics/devguides/collection/upgrade/}, as well as eblink{Kissmetrics’ blog post=>https://blog.kissmetrics.com/universal-analytics/}.

Conversion Tracking Basics

You can find all of the information you need to set up Facebook pixels on Eventbrite in the Assets section of your Facebook Business Manager account by selecting “Pixels” after clicking on “Business Manager”.

1. Log in to your Facebook Business Manager account.

Screenshot of the Facebook Business Manager log in screen
Screenshot of the Facebook Business Manager log in screen

You can log in to your Facebook Business Manager account eblink{here=>https://www.business.facebook.com/}.

2. Select Business Manager and Click Pixels.

Screenshot of the Facebook Business Manager Pixels Dropdown
Screenshot of the Facebook Business Manager Pixels Dropdown

Select Business Manager at the top of the page (next to the Facebook icon) and then click Pixels.

3. Click Create a Pixel.

Click create a Pixel.
Click create a Pixel.

Click "Create a Pixel" or select “Actions” and “View Pixel Code” on your existing Facebook Pixel.

PRO TIP: If you previously generated a Facebook Pixel, you should already have access to a Facebook Pixel ID for use. Locate it and skip to Step 3 in this section.

4. Name your Facebook Pixel.

Give your Facebook Pixel a name.
Give your Facebook Pixel a name.

Give your Facebook Pixel a descriptive name, then review and agree to the Facebook Pixel Terms. Finally, click “Create Pixel”

5. Save your Facebook Pixel ID.

Save your Facebook Pixel ID.
Save your Facebook Pixel ID.

The Facebook Pixel ID you should enter is the value in “fbq(‘init’, 'xxxxxxxxx')” or “src=”https://www.facebook.com/tr?id=xxxxxxxxx".

TIP: The Facebook Pixel ID is usually 15-16 digits long.

Adding a Facebook Pixel

Adding your Facebook Pixel ID to your Eventbrite event will enable you to track all website visits for your Eventbrite event. This is where the unique id in the base code of your Facebook Pixel gets placed. You can also add Standard Events to your Facebook Pixel, which enable you to track more granular performance in the purchase funnel for your event.

1. Go to "Tracking Pixels" (under Analyze) on your Manage page in Eventbrite.

Select Tracking Pixels in the sidebar.
Select Tracking Pixels in the sidebar.

After you eblink{log in=>https://www.eventbrite.ca/login target=_blank} and eblink{create an event=>https://www.eventbrite.ca/support/articleredirect?anum=5035}, find your event on the Manage Events page. Select "Manage", then click "Tracking Pixels" (under Analyze).

2. Copy and paste your Facebook Pixel ID.

Copy and paste your Facebook Pixel ID.
Copy and paste your Facebook Pixel ID.

Click "Facebook Pixel", choose whether you want the pixel to apply to this event only or all your Eventbrite events, and enter the Facebook Pixel ID in the text field (under "Facebook Pixel ID").

TIP: If you're adding a tracking pixel to a eblink{repeating event=>https://www.eventbrite.ca/support/articleredirect?anum=3467} and select to add it to "This Event," it'll apply to all instances of that event series. You can't add a tracking pixel just to an individual event instance of a repeating event series.

NOTE: If you add the Tracking ID to “This Event”, it’ll only be added to that individual event and won’t be copied to a new event if the event is eblink{copied=>https://www.eventbrite.ca/support/articleredirect?anum=3268}. If you add the Tracking ID to “All Events”, it’ll apply to every event in the Eventbrite account, and when the event is copied, the Tracking ID will also be eblink{copied=>https://www.eventbrite.ca/support/articleredirect?anum=3268}.

3. "Make Purchase" Standard Event.

“Make purchase” is a special website action that fires on order confirmation and passes through the value and currency of the order just made. Eventbrite’s Tracking Pixel tool will automatically fire this event on order confirmation as long as you add your Facebook Pixel ID in the main area. You do not need need to add the “Make Purchase” standard event because this information will be sent automatically.

4. Optional: Add Standard Events to your Facebook Pixel.

Click on "Add Standard Event ", select which placement you want an event to fire on, and then select the Website Action you want to fire for that event. You can add your Standard Event to any of the following placements: Event Listing, Event Register, Event Order Confirmation, Ticket Form Widget, Checkout Widget, or Reserved Seating - Pick a Seat. You can also use any website actions for your placements.

NOTE: We recommend not using the same website action for multiple placements.

5. Save.

Click "Save" to complete setting up your Facebook Pixel.

Still have questions? Our team can help. Contact us.