*2026 - April - Digital Marketing Accelerator (learn AI integration)
Overview
This 6-week online course is designed to help you build a strong foundation in digital marketing—from content strategy and social media to email marketing and SEO. Whether you’re just starting out, changing careers, or trying to promote your own project, this course gives you the tools to design marketing campaigns that are clear, creative, and audience-focused.
You’ll gain a deeper understanding of how to:
- Communicate with purpose
- Design for impact
- Write with clarity
- And connect with the people who matter most to your mission
What You’ll Learn:
By the end of the course, you’ll know how to:
- Use branding, visuals, and copywriting to tell your story
- Build effective client and audience personas
- Create targeted content that drives action
- Develop strategies for social media, email, and websites
- Apply design thinking to organize and plan campaigns
- Use AI tools for content creation and optimization
- Build and publish your own digital marketing campaign
Course Format:
- Duration: 6 weeks
- Schedule: 2 sessions per week (days & times TBA)
- Delivery: Fully online
- Time Commitment: Approx. 2 hours/week + optional assignments
Each session includes interactive activities, guided discussions, and a capstone project to help you apply what you’ve learned in a real-world context.
Capstone Project:
You’ll walk away with a complete, ready-to-launch digital marketing campaign. You’ll work through the entire content cycle—from idea generation and branding to publishing and peer review—with support from instructors and your peers.
Who Should Apply:
This course is ideal for:
- Jobseekers looking to build in-demand marketing skills
- Newcomers interested in content creation and communications
- Small business owners and solopreneurs
- Anyone exploring digital marketing as a career
Eligibility:
- 18+
- Living in Canada
- Comfortable using a computer with a stable internet connection
- English language level CLB 6 or higher
Topics Covered Include:
- Intro to digital marketing
- Branding, storytelling, and campaign design
- Lead generation and content funnels
- Social media and email marketing
- SEO, usability, and web content
- Content planning and publishing
- Graphic, video, and audio content
- Marketing tools & AI-powered workflows
Course Outcome:
You’ll leave this course with:
- A complete campaign project to showcase in your portfolio
- Confidence in key marketing platforms and tools
- Practical experience applying your learning
- A stronger understanding of how to connect with any audience
📝 Registration is now open. Space is limited—sign up today to reserve your spot!
Good to know
Highlights
- 2 hours 30 minutes
- Online
Refund Policy
Location
Online event
Organized by
Skills for Change
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