A-B-Z-TLK: N O R M A L S & LUSTlab

A-B-Z-TXT is a ‘school for 21st century typography’ taking place at InterAccess August 18–21. To support our 4-day intensive programme, we are teaming up InterAccess to present a public lecture with some of the school’s faculty: LUSTlab and N O R M A L S.

Based in the Hague, LUSTlab is the R&D wing of the design studio LUST. They experiment with form and code to parse data and alter perception in a variety of interactive installation contexts—from Amsterdam’s Stedelijk Museum to the Netherlands Film Festival.

Working in the tradition of their countryman Jules Verne, N O R M A L S’ work spans parametric typefaces and graphic novels that ‘anticipate’ possible (and often unsettling) futures. One of the Paris-based studio’s recent projects took them to New York Fashion Week, where they unveiled an augmented reality fashion prototype—clothing for the age of data accumulation and machine learning.

Principal designers from each of these two esteemed multidisciplinary studios will give talks that dive into their practice and process.

Each attendee will receive a copy of Frontier magazine Issue 1: Beginnings. Published by Frontier Design, the publication explores risk-taking and features music festivals, crowd-funding, and “the Afronauts”—a curious look at Zambia’s (almost) forgotten space program.

Image: LUSTlab, detail of Type/Dynamics at the Stedelijk Museum (2013).