Advertising Made Simple - Meta and Google Ads for Your Business

“I’ve paid for ads before and they don’t work.”

I can’t tell you how many times I’ve heard this from business owners. Digital advertising - Meta Ads (Facebook, Instagram, WhatsApp) and Google Ads - does work, but it needs to make sense for your business.

In this hands-on session, we’ll break down how to actually use paid advertising. We’ll walk through how to know when to use which platform, what “boosting a post” really does, and how to build campaigns that actually connect with your audiences.

You’ll learn:

• The difference between boosting a post and running a campaign
• When to use Meta Ads vs. Google Ads
• Step-by-step: how to set up your ad accounts the right way
• What kind of creative (photo, video, copy) actually performs
• Understanding audiences, targeting, and budgets
• Tracking results and optimizing for success
• How digital ads tie back to your overall marketing strategy

We’ll also cover how to set up your ad accounts properly, link them to your pages, and track your success with simple, actionable data.

Whether you’ve boosted a post before or never touched Ads Manager, this session will help you confidently run ads that make sense for your goals.