Behavioural Economics Marketing Workshop by BEworks - Toronto
Event Information
Event description
Description
The Science of Behaviour:
How Behavioural Economics is Transforming the Role of Marketing
A 1-Day Marketing Workshop
It's time to disrupt the 5P Marketing Mix with BE!
This workshop is designed to augment existing marketing strategy, question the traditional intuition-based approach and help you drive innovation through the use of Behavioural Economics (BE). This workshop will help you: understand bias (of self and others), incorporate behavioral interventions to drive better business outcomes, and apply scientific thinking to solve your business challenges.
Cost includes all fees and tax. Vegetarian Breakfast and Lunch Provided
This workshop is suitable for Marketers of all levels.
Please contact Sheila@BEworks.com with any questions.
~ Workshop Agenda ~
Part 1: Looking at the Big Picture
- The Purpose of Marketing
- Challenges with Intuition-Driven Marketing
Part 2: Foundations
- Foundational Principles of BE
- BE & Metrics and Scientific Thinking
Part 3: Disrupting the Marketing Mix with BE
- Price
- Place
- Promotion
- Product
- Packaging
Activity : Behavioural Audit
- BE in the Wild: An Audit of an Advertising Campaign
Part 4: The BEworks Method
- Behavioural Audit
- Interventions
Part 5: BE in Action Case Study
- A high priority area for behaviour change:Energy Conservation
Part 6: Special Topics
- A BE approach to Market Research
- The BE View on Segmentation
- Ethics
Conclusion & Wrap Up
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