Brand Storytelling Essentials: 1 Day Session in Brampton
Overview
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
In today’s competitive market, brand storytelling and experience design are key to creating engaging and memorable experiences for audiences. This workshop will guide you through the principles of effective brand storytelling, the process of designing immersive brand experiences, and how to incorporate these techniques into your marketing strategy. Through real-world case studies and practical activities, you will gain the skills and tools needed to craft authentic brand stories and design compelling experiences that connect with your audience.
Learning Objectives
By the end of this course, you will be able to:
- Understand the key principles of brand storytelling and experience design.
- Create compelling and authentic brand stories that resonate with your audience.
- Design immersive, multi-sensory brand experiences that engage customers.
- Leverage digital platforms to enhance brand storytelling and experience delivery.
- Measure the impact of your brand storytelling and experience design efforts.
- Develop an actionable plan to integrate storytelling and experience design into your marketing strategy.
Target Audience
This course is ideal for brand managers, marketing leaders, and professionals working in tourism, events, hospitality, and other customer-focused industries, looking to create meaningful connections with their audience through compelling brand stories and experiences.
Why It’s the Right Fit for You:
Our workshop offers a hands-on, practical approach to brand storytelling and experience design, tailored to the unique challenges of the tourism and events sectors. With expert-led instruction, real-world case studies, and interactive activities, you will gain actionable skills to enhance your brand’s messaging and create unforgettable customer experiences. Whether you're in hospitality, events, or tourism, our course provides the tools to elevate your brand and stand out in a competitive market.
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Looking to bring this training directly to your team?
Our in-house option brings Brand Storytelling & Experience Design directly to your team. Delivered on-site, this 1-day workshop can be customized with industry-specific examples, case studies, and strategies that align with your projects. It’s a convenient and cost-effective way to strengthen leadership, improve performance, and foster a culture of innovation—without travel or downtime.
📧 Contact us today to schedule a customized in-house, face-to-face session: info@catils.com
Good to know
Highlights
- ages 18+
- In person
- Paid parking
Refund Policy
Location
Regus ON, Brampton - Brampton County Court
2 County Court Blvd. Suite 400
Ph No +1 469 666 9332 Brampton, ON L6W 3W8 Canada
How do you want to get there?
Module 1: The Power of Brand Storytelling
• Defining brand storytelling and its impact on customer engagement • Elements of a compelling brand story • Activity
Module 2: Crafting Authentic Brand Stories
• How to align brand messaging with storytelling elements? • Techniques for creating emotional connections with your audience • Activity
Module 3: Understanding Experience Design
• Key principles of experience design in tourism and events • The role of sensory experiences in creating memorable interactions • Case Study
Frequently asked questions
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