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Commercializing Healthcare Solutions in the U.S.

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Location

Location

IBM Innovation Space - Markham Convergence Centre

3600 Steeles Ave. E.

A106

Markham, ON L3R 9Z7

Canada

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Event description

Description

It's a challenge breaking into the U.S. market. Competition is intense in crowded markets and VC over funding hasn’t helped. Pilot deals are made without viable business models that destroy LTCV. Market access can be restricted by pay to play incubators, particularly tie-ups between VCs and providers. Who is the payer? It’s hard to follow the money and make a customer business case in the U.S. with its different reimbursement and business models. The regulatory path is also different. Then you have the traditional challenges of solution launches that lack product market fit, localization, and need for proof points, clinical evidence and customer validation.

To help address some of the challenges mentioned above, ventureLAB has teamed up with VenAdvisory to bring you a working, collaborative session where they will offer real-world, practical tools, frameworks and tips for commercializing digital health solution in U.S. markets. They will wear their product manager, business development and investor hats to cover the following topics during their presentation:

  • Snapshot of U.S. Market
    a) Providers
    b) Payers
    c) HCIT & Service Vendors (channel)
    d) Considerations

  • Playbook: U.S. GTM Case Study
    a) Commercialization Framework
    b) Key Questions
    c) Process
    d) Considerations

  • What NOT to Do
    a) Common Traps
    b) Adding more sales staff for untested markets increases your SaaS Cash Flow Trough

  • Panel Discussion
    a) Other Experiences Q&A


Agenda

10:00 a.m. Registration and networking

10:30 a.m. Presentation starts

1:30 p.m. Workshop concludes


Who Should Attend this Session?

  • Digital health companies

  • $1M to $75M in ARR or ready to look at U.S. markets

  • CEOs, Product Managers, Chief Revenue Officers, Chief Marketing Officers, Strategy


SESSION FACILITATOR

Geof Baker

Managing Director @VenAdvisory

The advisors and Geof at VenAdvisory serve startup, growth-stage, and enterprise-class organizations by accelerating the adoption of innovative solutions in healthcare ecosystems. VenAdvisory has worked with over 80 healthcare CEOs with their business and go-to-market (GTM) plans, judged winning pitches at HIMSS, Mass Challenge and Health 2.0 and work with incubators.

Geof is active in digital health leadership communities as a workshop facilitator and speaker at conferences. Previously, he founded and sold several service and software companies. He has have worked as Chief Marketing Officer for a $100M HIT company, served in executive roles at Cognizant managing a P&L of +$100M, executed transactions with corporate development teams (from $25M to $2.7BN), raised $16M in capital, founded, built then sold 2 IT companies (Optum, +$30M IQVIA). His prior work experience includes HCA, EY, and Cigna. He received his MBA from the Wharton School of Business and BA from Williams College.


Getting to ventureLAB:

Parking is available in the guest parking area of the IBM Headquarters at 3600 Steeles Avenue East in Markham. From Pharmacy Road/Esna Park Road, enter into the IBM driveway and follow the signage directing you to the guest parking. All parking is free.If taking transit, enter via Esna Park Road on the north side of Steeles Avenue.

Enter through the Main Reception where a ventureLAB team member will greet you and help you find your way.For more information about ventureLAB please visit www.ventureLAB.ca. Questions? Send us an email at hello@ventureLAB.ca.

About ventureLAB

ventureLAB exists to support innovative entrepreneurs building scalable tech businesses. With tailored programming focused onCapital, Talent, Technology, ventureLAB is advancing York Region’s innovation economy on a local, national and global scale. Acting as Creative Directors for the IBM Innovation Space – Markham Convergence Centre inside the IBM Canada Headquarters, ventureLAB manages 30,000 square feet, housing over 30 tech companies and 200+ tenants.

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Date and Time

Location

IBM Innovation Space - Markham Convergence Centre

3600 Steeles Ave. E.

A106

Markham, ON L3R 9Z7

Canada

View Map

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