Creating a Sales Plan for 2026 – Sales & Marketing Group Webinar

Kick off 2026 with clarity and confidence.

Join Innovate Niagara for the first Sales & Marketing Group session of the year: Creating a Sales Plan, led by sales expert Mark Elliott.

This interactive workshop will help you build (or refine) a sales plan that supports your business growth in 2026. Whether you are creating your first structured plan or updating an existing strategy, this session will guide you through the essential components of an effective sales roadmap.

You’ll learn how to:

• Set realistic revenue targets and supporting goals
• Identify your target customers with precision
• Refresh your messaging for the year ahead
• Select the right sales tools and workflow
• Strengthen or expand your sales team
• Turn your plan into an actionable playbook

This session is ideal for early-stage founders, growth-focused teams, and business leaders seeking a clear, practical approach to organizing their sales efforts.

About the Speaker – Mark Elliott

Mark Elliott is the founder of VA Partners, a fractional sales and sales training firm he launched nearly 20 years ago. Mark and his team have worked with over 300 companies, driving almost $50 million in incremental revenue.

He has led founder sales programs with:

• Innovate Niagara
• Innovation Factory
• Altitude Accelerator
• Brock LINCubator
• University of Toronto
• And many other innovation-focused organizations

Mark brings deep, hands-on expertise in helping entrepreneurs build scalable, repeatable sales systems.

Tickets

Free – Registration required.