Creating Purpose-Driven Cultures

Summary of Workshop:

According to a recent McKinsey & Co. study, 89% of employees want meaningful work, but only 15% think it is possible at their company. The resulting “meaning gap” reduces productivity, engagement, and tenure. Today’s employees need to find a sense of personal fulfillment at work in order to be engaged and productive. Brandon will share the latest research and best practices for activating the three drivers of meaningful work, resulting in a 175% increase in employee productivity, a 7.4 month increase in tenure, and 333% increase in organizational commitment.

Outcomes:

1. Leaders will understand how to activate the 3 drivers of fulfillment at work.
2. Leaders will learn how they can leverage their values to be more fulfilled at work.
3. Leaders will develop deeper relationships with their peers.

Agenda

● Introduction

- Brandon will share about his purpose discovery journey.

● What is the difference between purpose, meaning, and fulfillment?

- Terminology and definitions

- Science of purpose

- The connection between personal and company purpose

● The Drivers of Meaning at Work

- Impact

- Relationships

- Growth

● Values activation

- Exercise

- Partner sharing

- Bringing values to work

● Wrap Up

- Review

- Future sessions: A. The 5 Practices of Purpose-Driven Leadership, B. Activating a Purpose-Driven Organization, C. Crafting a Culture of Purpose and Belonging

Bio of Facilitator:

Brandon Peele is a Midwesterner, best-selling author, a Purpose Advisor at Unity Lab. He's trusted as a keynote speaker, consultant, and program leader by organizations such as Google, Harvard Business School, Johnson & Johnson, Stanford University, JDRF, Morgan Stanley, U.S. Marine Corps, YPO, University of California - Berkeley, Vistage, Forum for Workplace Inclusion, LinkedIn, the U.S. Navy, Slalom Consulting, the U.S. Coast Guard, and the University of Minnesota.

He is the author of Purpose Work Nation (2022), The Purpose Field Guide (2019), and Planet on Purpose (2018), and co-author of Purpose Rising (2017) and The Purpose Blueprint (2015). His work has been featured by news organizations such as USA Today, U.S. News & World Report, the US Business Journal, and Forbes.

Brandon holds an MBA in Leadership from Columbia Business School, is an Imperative Certified Purpose Leader (TM), a Citizen University Fellow, a Top 50 Purpose ESG Leader, and serves on the Council of the Global Purpose Leaders.