Cultural & Regulatory Considerations for Non-English-Speaking Markets

📅 Workshop Summary:

Expanding into international markets isn’t just about translating your labels ; it’s about understanding the cultural and regulatory landscape that shapes consumer expectations and government requirements. This workshop is designed for Canadian businesses preparing to enter non-English-speaking markets, offering practical insights into how cultural norms, business etiquette, and regulatory frameworks impact product presentation, packaging, and compliance.

Led by a seasoned regulatory and trade mission expert with over 20 years of CFIA experience, this session will help you navigate the nuances of global expansion. Whether you're targeting Africa, Asia, Latin America, or Europe, you'll learn how to adapt your approach to meet both regulatory and relational expectations abroad.

✅ What You’ll Learn:

• How cultural norms influence packaging, branding, and product positioning
• Regulatory considerations for labelling, documentation, and product claims
• Business etiquette and relationship-building in non-English-speaking markets
• How to work with Trade Commissioners and local regulatory bodies
• Common mistakes Canadian exporters make — and how to avoid them

👩🏽‍💼 Who Should Attend:

• Export-ready food, cosmetic, and plant product businesses
• Entrepreneurs preparing for trade missions
• Regulatory and marketing teams
• Businesses targeting multilingual or culturally diverse markets

LEARN MORE ABOUT THE ORGANIZER: Nerissa Allen Consulting – Strategist