Dare to be Different: Finding your way in a Crowded Market

How do you want to stand out? Who do you want to serve?

Strategic positioning is the process of differentiating your business from the competition, putting your business in a better place to attract and retain customers. With clear messaging supporting your marketing strategies, you can help improve your company culture and appeal to your existing customer base.

That’s good for your bottom line and your impact.

In this two-part workshop for women and non-binary entrepreneurs, we will help you craft a story that is unique to your brand. This workshop includes three 1 hour working sessions, where we will help you build out your strategy.

Dates: January 14 & 28, 2026 Time: 1 p.m.-4 p.m. AST

Plus group coaching sessions: January 15, 22 & 29 Time: 1 p.m.-2 p.m. AST

Facilitated by: DLM Consulting

Led by Laurissa and Lauren—strategic collaborators with deep experience in community leadership, organizational culture, and systems change.

• Laurissa is a creative builder of thriving communities, amplifying authentic voice and connection.
• Lauren is a visionary strategist who helps bold ideas take shape and drive collective progress.

Together, they guide entrepreneurs to turn reflection into action and vision into momentum.

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About the Start Now Incubator

An ONSIDE project, The Start Now Incubator supports Canadian women entrepreneurs trying to build or grow a business, with a focus and commitment to rural, indigenous, diverse, and underserved women. Within a hybrid community of intersectional women, you’ll unearth renewed confidence and tactics to help you start and grow your dream business.

With funding and support from the Women Entrepreneurship Strategy Fund (WES), Start Now Incubator will strengthen capacity and address ecosystem gaps for diverse populations of women entrepreneurs, including rural and underserved women.

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About ONSIDE

A community accelerator empowering rural and underrepresented groups through inclusive innovation-driven entrepreneurship and collective impact.

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