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DEEPER DIVE - Building Your Marketing Plan | Workshop

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SFU VentureLabs

#1200 - 555 West Hastings

Vancouver, BC V6B 4N6

Canada

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Deeper Dive - Build Your Marketing Plan | Workshop

Take an afternoon and build out a marketing plan.

In this session, we’ll walk through designing a marketing plan. You'll have the opportunity to use the process to draft or fine tune your marketing plan. Marketing veterans will be on hand to provide insights into best practices, and share their wins and losses in building and executing marketing plans.


We’ll start with the end in mind – setting your marketing goals in the context of the company’s goals. Are you aiming for a few key accounts, or hundreds of online customers? Then we’ll map out key deliverables to meet those goals, considering the range of possible components, such as events, webinars, lead generation campaigns, digital marketing, public relations, product marketing and sales support. We’ll cover how to get the most out of each of these investments and how to leverage your content at every turn.


About the 2018 Dive Marketing Series

This series is designed to help early stage companies leverage key aspects of marketing to achieve their goals along the journey from concept to growth. The series will touch on product marketing, pricing, positioning, marketing communications, and lead generation.

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Location

SFU VentureLabs

#1200 - 555 West Hastings

Vancouver, BC V6B 4N6

Canada

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