Destination BC Industry Call: Working with the Travel Trade

Purpose of the Session

To help BC tourism businesses and community DMOs understand the value of working with the travel trade, including how trade partnerships support international market growth, year-round visitation, and measurable business results.

What the Session Will Cover

• The travel trade ecosystem – how buyers, receptive tour operators, wholesalers, and tour operators work together.
• Why the travel trade matters for long-term market development and sustained visitation.
• How Destination BC partners with industry to enhance trade readiness and strengthen global market performance.
• Practical takeaways to engage or re-engage with travel trade partners.

Speakers

• Meredith Moll – Director, Partner & Market Development
• Monica Leeck – Manager, Market Development, Asia Pacific & Mexico
• Stephanie Fielden – Manager, Market Development, Europe, USA & Cruise
• Leona Zheng – Sales Manager, Global Receptive Tour Operators