What is the refund policy?

You are eligible to request a refund up to 7 days before the event

What will I learn in this Marketing Psychology course?

You will learn psychological principles that shape buying behavior and how to apply them in marketing.

Do I need prior psychology knowledge to attend?

No, the course is designed for all skill levels.

Will I learn practical persuasion and behavior-based techniques?

Yes, you will gain actionable methods you can apply immediately in marketing and sales.

Can these techniques improve customer engagement and conversions?

Yes, psychology-based messaging significantly boosts engagement and buying decisions.

Is the course relevant for both marketing and sales teams?

Yes, the content supports communication, persuasion, and customer understanding across both functions.

Will I receive a certificate after completing the course?

Yes, a course completion certificate will be provided.

Are food and refreshments included during the session?

Yes, lunch, snacks, and beverages are included.

What should I bring to the workshop?

A notebook, pen, and any existing marketing ideas you may want to refine.

Is this course suitable for freelancers or solo marketers?

Yes, it provides valuable insights for anyone creating marketing content.

Can companies request a customized version of this course?

Yes, the training can be tailored to specific industries, customer types, and goals.

Discover Marketing Psychology: 1 Day Training in Calgary

By Catils_inc

Multiple dates

Overview

Understand customer psychology & use behavioral triggers, persuasion techniques, emotional drivers to influence buying decisions ethically.

Group Discounts:

Save 10% when registering 3 or more participants
Save 15% when registering 10 or more participants

Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

Course Overview

This 1 Day training explores the psychology behind consumer decisions and teaches you how to ethically influence buyer behavior using cognitive biases, emotional triggers, persuasion principles, and behavioral segmentation. You will learn how customers think, what motivates their choices, and how to position your marketing messages for maximum impact. The course blends scientific frameworks, real consumer insights, behavior mapping, and practical techniques marketers and sales professionals can apply immediately to improve communication, conversions, and customer engagement.

Learning Objectives

By the end of this course, you will be able to:

Understand how customers think, feel, and make decisions.
Use emotional triggers to create persuasive marketing messages.
Apply cognitive biases ethically to influence buying behavior.
Build accurate customer segments and personas.
Map consumer behavior to improve marketing and sales strategies.
Strengthen communication that drives engagement and conversions.
Apply psychology-based techniques to real marketing campaigns.

Target Audience

Marketers
Sales teams
Brand strategists
Copywriters
Business owners
Customer experience professionals
Anyone looking to understand and influence consumer behavior

Why Choose This Course?

This course integrates marketing psychology, behavioral science, and real-world marketing techniques into a powerful 1-day workshop. The trainer brings expertise in consumer behavior, persuasion psychology, and customer experience design, enabling a deep yet practical learning experience. You gain actionable insights, behavioral frameworks, and psychological triggers you can apply instantly to elevate your marketing impact.

Want to train your entire team?
We offer customized in-house sessions tailored to your industry, customer type, and marketing challenges. The content can be adapted to match your branding, messaging goals, and product segments. This ensures your team learns psychology-driven techniques aligned with actual business needs, improving both alignment and marketing effectiveness.

📧 Contact us today to schedule a customized in-house, face-to-face session: info@catils.com

Category: Business, Career

Good to know

Highlights

ages 18+
In person
Paid parking

Refund Policy

Refunds up to 7 days before event

Location

Regus – AB, Calgary – McDougall

639 5 Ave SW, Suite 2500 Calgary, AB T2P 0M9 Canada

Ph No: +1 469 666 9332 Calgary, AB T2P 0M9 Canada

How do you want to get there?

Driving Public transport Biking Walking

Agenda

Module 1: Foundations of Consumer Psychology

• Understand how customers perceive, process, and respond to information. • Explore key psychological factors shaping buying behavior. • Learn the science behind customer decision-making. • Icebreaker

Module 2: Emotional Triggers in Marketing

• Explore the emotions that influence purchase intent. • Learn how storytelling and brand tone drive emotional connection. • Identify triggers that increase conversions. • Case Study

Module 3: Cognitive Biases & Buying Decisions

• Understand common cognitive biases influencing customers. • Learn how biases shape product choices and brand loyalty. • Apply bias-driven messaging ethically. • Simulation

Frequently asked questions

Organized by

Catils_inc

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