From Clicks to Customers: Email Marketing That Actually Works

Are your emails getting ignored? Not sure what to say or how to say it to actually drive sales? If you want your emails to finally work the way they should, this workshop is for you.

In this 90-minute session led by Melissa March Crowley of Rediscover Marketing, you’ll learn strategies top-performing businesses use to turn casual readers into paying customers without sounding salesy or sending daily emails.

In this workshop, Melissa will cover:

✔️ Subject lines that demand to be opened

✔️ How to write emails that build trust and spark emotion

✔️ Campaign flow that leads readers naturally toward buying

✔️ Smart segmentation tactics that increase engagement instantly

✔️ A repeat-ready framework so you never stare at a blank email again

✔️ The only metrics that truly matter for growth

Whether you're just starting your email marketing journey or ready to level up your strategy, this session will give you actionable steps you can use immediately.

If you're ready to finally turn your email list into a revenue-producing asset, don’t miss this session!

NOTE: Live Zoom transcription is available during this event. Should you require other accessibility supports, please email kerry.ramsay@queensu.ca as soon as possible since advance notice is necessary to arrange for some accessibility services.

ABOUT THE PRESENTER:

Melissa March Crowley is the founder of the Ontario-based Rediscover Marketing. She has has spent over a decade helping service-based and product-based businesses grow using strategic, data-driven marketing. Her teaching style is simple: no fluff, no jargon - clear, effective strategies that get results.

ABOUT THE WE-CAN PROJECT:

The WE-CAN Project is led by Queen’s University with a mission to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

Please note: Queen's University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.