What is the refund policy?

You are eligible to request a refund up to 7 days before the event

Do I need experience in marketing to attend this course?

Some familiarity with product or business processes is helpful, but beginners can easily follow along with guidance.

Will I develop a full GTM plan during the session?

You’ll work on key GTM components through guided exercises and leave with a solid draft outline.

Is this course relevant for B2B and B2C products?

Yes, the frameworks and tools apply to both types of markets across industries.

Does the course cover digital launch strategies?

Yes, digital marketing and demand generation are part of the agenda.

Are there hands-on activities in this course?

Yes, practical activities, case studies, and templates help reinforce learning.

Can this program help startup founders?

Absolutely, it's ideal for founders looking to fine-tune their launch strategy and market approach.

Is the course useful for services-based companies too?

Yes, GTM frameworks discussed apply to both products and services.

Is this a certification course?

You will receive a course completion certificate with 8 PDUs after the session.

Will there be networking opportunities in the session?

Yes, classroom sessions offer opportunities to connect with peers from different industries.

Go-To-Market Blueprint: Hands-On 1 Day Workshop in Ottawa

By Catils_inc

Multiple dates

Overview

Want to turn your product into a market winner? Learn how to craft, launch, and measure GTM strategies that accelerate business growth.

Group Discounts:

Save 10% when registering 3 or more participants
Save 15% when registering 10 or more participants

Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

Course Overview

This dynamic Go-To-Market Strategy course empowers you to confidently launch products or services by aligning cross-functional teams and developing a compelling market approach. You will explore proven frameworks, learn how to define customer segments, and build end-to-end GTM plans that accelerate business growth. With interactive tools, case studies, and real-world examples, this course offers immediate practical value for product and marketing professionals looking to drive successful launches.

Learning Objectives

By the end of this course, you will:

Understand core GTM frameworks and tools for product success
Identify target markets and define compelling value propositions
Develop pricing strategies that align with customer needs
Coordinate sales, marketing, and product for unified execution
Plan, launch, and evaluate GTM strategies using measurable KPIs

Target Audience

Product managers
Marketing professionals
Sales leaders
Business development managers
Startup founders and entrepreneurs

Why is it right fit for you:

Launching a product or service without a clear strategy can cost valuable time and money. This course helps you avoid those pitfalls by equipping you with structured methods and insights used by successful global companies. With our expert trainers, you gain actionable tools to map your customer journey, align internal teams, and optimize your launch for maximum impact. Whether you're planning your first launch or refining an existing GTM approach, this program ensures you're positioned to win in competitive markets.

Does your organization need a customized Go-To-Market strategy workshop?

We offer tailored in-house training programs designed to address your specific product, audience, or market challenges. Whether you're launching a new product line or training cross-functional teams, we adapt the course to your context, ensuring practical relevance and measurable outcomes.

📧 Contact us today to schedule a customized in-house, face-to-face session: info@catils.com

Category: Science & Tech, High Tech

Good to know

Highlights

8 hours
ages 18+
In person
Paid parking

Refund Policy

Refunds up to 7 days before event

Location

Regus ON, Ottawa - Albert & Metcalfe

116 Albert Street Suite 200 & 300

Ph No +1 469 666 9332 Ottawa, ON K1P 5G3 Canada

How do you want to get there?

Driving Public transport Biking Walking

Agenda

Module 1: Introduction to Go-To-Market Strategy

• What is a GTM strategy and why it matters • Core elements of a successful GTM plan • Key stakeholders and cross-functional coordination • Activity

Module 2: Understanding the Target Market

• Customer segmentation and profiling • Market research tools and techniques • Identifying customer pain points and jobs to be done • Case study

Module 3: Crafting Unique Value Proposition

• Defining product positioning • Differentiation and messaging frameworks • Building a clear elevator pitch • Role-play

Frequently asked questions

Organized by

Catils_inc

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