How to Get More Clients Using Google SEO for Creative Freelancers

What people find on Google isn’t random, there’s a strategy behind it. This small-group workshop (limited to 12 people) explains how Google search really works and how creative freelancers can use SEO to get clients coming to them—without chasing.

You’ll learn:

• How Google decides what shows up in search results—and what actually matters for creatives
• How to structure your website and portfolio so potential clients quickly understand what you do (and why to hire you)
• How to turn past work (like client projects, exhibitions, press, performances, or writing) into SEO-friendly content that builds visibility and credibility
• How tools like AI and ChatGPT are changing SEO—and how to use them to speed up content creation and research (without losing your voice)
• How to choose realistic SEO tactics that fit your goals, capacity, and type of creative work

If you’re a designer, architect, writer, performer, or creative freelancer who wants more inbound inquiries (and fewer cold pitches), this session is for you. Spots are capped at 12 to keep it interactive and tailored.

About the Instructor, Daniela Furtado

Daniela Furtado is a digital marketing consultant, speaker, and writer. She specializes in SEO for interior design and architecture studios.

With a Bachelor of Commerce, a Master’s in Digital Marketing, and over a decade of hands-on experience running successful SEO and digital marketing campaigns, Daniela bridges strategic insight with practical action.

She has been featured by the Interior Design Show, CBC Radio, and Canadian Architect Magazine, and she regularly guest lectures at local colleges.