HOW TO LEVERAGE AI TO LEVEL UP YOUR CONTENT AND SEO GAME

The emergence of Chat-GPT will not make search engines obsolete, nor will it replace writers. However, companies that understand how to use artificial intelligence will have a significant competitive advantage.

This training will teach you how to put artificial intelligence to work for you; which tools to use to increase your productivity, how to use them and how to avoid being penalized by search engines.

By taking this training, you will learn:

• How to use ChatGPT in your keyword research process
• How to use ChatGPT to generate article titles based on keywords
• How to use ChatGPT and Jasper to improve your productivity as a writer (or improve the productivity of your writers)
• How to avoid being penalized by Google by avoiding plagiarism and low-quality content when using AI-based tools
• How to increase the efficiency of your internal translators with DeepL
• How to generate quality images, optimized for SEO, using image generators like DALL-E 2

Training Schedule:

9:00 am to 9:30 am: Introduction to Open AI and its tools (ChatGPT, DALL-E 2, etc.), with Julien Brault

9h30 to 10h30: How to write SEO texts with ChatGPT and Jasper, with Julien Brault

10h30 to 12h00: How to use AI to generate more SEO traffic, with Charles L'Heureux

12:00 to 12:30: How to manage a content team in the age of AI; do's and don'ts, with Julien Brault

About the trainers :

Julien Brault

CEO of Hardbacon, Julien Brault co-founded Hardbacon in 2017 to help Canadians make better financial decisions. While Hardbacon is best known for its personal finance app, the secret to Hardbacon's success is its content strategy, which now allows the company to attract as many as 250,000 unique visitors per month. As a former business journalist, Julien continues to play a key role in content, as he directly manages the company's two in-house editors as well as the many freelancers who write for Hardbacon. He also oversaw the implementation of AI tools into the editorial team.

Charles L'Heureux

Director of SEO at Hardbacon, Charles specializes in content marketing and search engine optimization (SEO). At Hardbacon, Charles is responsible for SEO strategy, automating many SEO tasks, and using AI to perform keyword research. Although SEO is a team sport, he has been instrumental in Hardbacon.ca's meteoric rise in organic traffic, which now reaches 250,000 unique visitors per month.