How to turn customer stories into compelling case studies that drive sale

In this session, we break down what makes a strong customer story and show you how to shape it into a case study that actually moves prospects along.

What makes a story worth sharing?

We'll unpack how to uncover the right details, structure them clearly, and highlight the outcomes that matter most to buyers.

Built for teams who rely on social proof to win trust, this session explains what information to gather, how to position it, and how to present your story so it's believable, persuasive, and consistent.

We'll also show you how to keep the story aligned with your customers' real-life challenges.

You’ll leave with a repeatable outline, real examples, and tools you can use right away to build case studies that support your sales conversations.