Insight Hours with Marie-Pier Brunelle (Global Affairs Canada)

Online or in-person meetings available.

The Trade Commissioner Service (TCS) helps Canadian SMEs access and navigate international partnership and business development opportunities.

• Provide expert advice
  Trade commissioners offer advice and problem-solving skills to help businesses with exporting, foreign investment, and attracting investment

• Connect with international contacts
  Trade commissioners provide access to a network of international contacts and business leads

• Gather market intelligence
  Trade commissioners gather market intelligence and uncover commercial opportunities

• Reduce costs and risks
  Trade commissioners help reduce the costs and risks of doing business abroad

The Atlantic Region TCS team acts as a gateway into Canada’s global trade network. Your local Trade Commissioner will be there to help you tap into international opportunities and develop effective market entry strategies to expand your business globally.

Some initial questions to consider before meeting with Marie-Pier Brunelle :

• Do you have the capacity (human and financial) to undertake long-term international business development activities?
• Can you clearly articulate your value proposition and/or unique selling proposition?
• What is your timeline to commercialization?
• Which markets are you targeting and why?
• Are you aware of the regulatory landscape? The competitive landscape?
• What is your tentative go-to-market strategy? Who are your partner and/or customer targets?
• Do you have traction in Canada and/or abroad? (e.g. revenue, investment, R&D partnerships, etc.)
• Is your IP protected? Do you have an IP strategy?