Introduction to Design Thinking Methods

February Event | Introduction to Design Thinking Methods

In today’s business environment, we need new tools and models to operate in a more flexible, discovery-driven world. Design Thinking has emerged as a successful methodology that teams use to approach problem-solving and delivery of innovative solutions that delight their customers. In this interactive session using “Mentimeter”, attendees will learn the benefits of incorporating Design Thinking methodologies on projects for increased customer alignment and business impact. This presentation provides participants with a high-level overview of Design Thinking methods and tools. The presenter will use case studies to show how to successfully integrate design methods into projects with lessons learned and unique outcomes.

In this session you will learn:

• High-level introduction to Design Thinking
• Hands-on experience that being visual is crucial to communication
• Importance of using User Personas on projects

Event Agenda:

• 6:00 - 6:10 Virtual Networking
• 6:10 - 6:25 Welcome & Introductions
• 6:25 - 7:25 Presentation and Q&A
• 7:25 - 7:30 Wrap Up

When: Tuesday, February 21, 2023, 6:00 - 7:30 pm ET

Where: Zoom meeting login information will be provided in the registration confirmation email and 24 hours prior to the event

Who should attend: Open to all

Fee: $5 for IIBA members | $10 for Non-members

CDUs/PD: 1 CDU

About the Facilitator:

Bruce Gay, PMP, CSM

Bruce Gay, PMP, helps individuals improve their business skills, become better leaders, and achieve professional greatness. For the past 15 years, Bruce managed product teams that incorporated UX Design and Design Thinking methodologies into their product development processes. In his current role, Bruce manages a group of project managers supporting a portfolio of product development and technology deployments for a large healthcare system.

Bruce lives in Pittsburgh, USA with his wife, two daughters, and his dogs. He is an active volunteer with the PMI Pittsburgh chapter and was Director of Corporate Sponsorship for several years. Bruce shares his experiences and ideas on twitter: @brucegay and www.astrevo.com

About IIBA Ottawa-Outaouais Chapter Meetings

Every third Tuesday of the month between September and June, business analysts from around the world gather virtually to connect and network, to enrich their knowledge, and share experiences for the benefit of the community!

Organized by the IIBA Ottawa-Outaouais Chapter, these events are a great opportunity to discover latest trends, learn new skills, and connect with like-minded professionals.

Refer to IIBA Ottawa-Outaouais Chapter website for a listing of all chapter events.

About the IIBA® Ottawa-Outaouais Chapter

We are a community-based professional association run by BAs for BAs, supporting IIBA's local members and the broader Business Analysis community in Canada's National Capital Region and the surrounding areas of Eastern Ontario and Western Québec.