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Lab-Grown Meat: The Future of Food?

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Maple Leaf Room, Lister Centre

11613 87 Ave

University of Alberta

Edmonton, AB T6G 2H6

Canada

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“Where’s the beef? Can cultured meat answer the call?”

Thursday, October 25, 2018

Program: 3:30 PM - 5:00 PM, Reception to Follow

Maple Leaf Room, Lister Centre, University of Alberta, 11613 87 Ave

Would you eat meat grown in a lab? Join William R. Aimutis, Ph.D., CFS, FADSA, Director of the North Carolina Food Innovation Centre for a lecture about cellular meat technology, obstacles surrounding this technology that are yet to be overcome, and how should the industry prepare the consumer.

Less than a decade ago Dutch scientists announced to the world they were the first to have grown meat in the laboratory and actually cooked a burger from the cultured meat-like product. Since then, many companies have been racing to provide answers to our looming protein shortage by growing different forms of meat protein under laboratory conditions with the hope of being able to mass produce these products to feed our growing global population. But many questions loom about this technology, namely can we do it? What will it cost? And, when will it reach the market? This lecture will explain cultured meat (or cellular meat as many now prefer to label the product) in a layman’s manner, differentiate fact from myth, and make some predictions as to the actual value of this technology. Will consumers accept this technology form as part of their daily diet, or will this technology be like many before it and be a mega financial failure?

University of Alberta students, staff, faculty, and alumni are encouraged to attend! Please RSVP here.

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Maple Leaf Room, Lister Centre

11613 87 Ave

University of Alberta

Edmonton, AB T6G 2H6

Canada

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