#LeadershipBookClub: “Blue Ocean Strategy” by W. C. Kim & R. A. Mauborgne

Join fellow leaders for a focused, one-hour virtual discussion of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée A. Mauborgne, a groundbreaking framework that has redefined how organizations pursue growth and innovation.

This interactive Leadership Book Club session is designed for senior professionals who want to lead strategically, think creatively, and discover how to unlock new opportunities in competitive markets. While anyone may attend, directors, VPs, executives, entrepreneurs, and other leaders in the nonprofit, public, or private sectors will find it especially valuable.

What to Expect

• A focused, one-hour virtual meeting held over Google Meet.
• A guided discussion on the core principles of Blue Ocean Strategy — value innovation, differentiation, and the pursuit of new market spaces.
• Practical reflection on how to challenge assumptions, rethink strategy, and apply the “blue ocean” mindset to your organization or career.
• An opportunity to exchange insights with other forward-thinking leaders who value growth through creativity and collaboration.

Important Preparation

Participants are required to read Blue Ocean Strategy before attending. The discussion will assume familiarity with the book so we can focus on application and meaningful dialogue rather than summary.

Who Should Attend

This session is most helpful for individuals who:

• Hold director-level, VP, executive, or entrepreneurial roles (or equivalent)
• Are committed to driving innovation and strategic growth
• Want to learn how to move beyond competition to create new value
• Appreciate a structured, discussion-based approach to leadership development

Why Join

The most successful leaders don’t just compete — they redefine the game. This session will help you apply Blue Ocean Strategy to identify untapped opportunities, foster innovation, and lead your organization into uncharted waters. You will:

• Deepen your understanding of how to create and capture new demand
• Learn from other leaders applying these principles in diverse sectors
• Leave with actionable strategies to enhance your organization’s strategic impact

Facilitator Bio

Your facilitator for this session is Alex Rășcanu, a seasoned leader with over 15 years of experience spanning government, non-profits, and the private sector. Alex has worked at the intersection of public policy, stakeholder engagement, revenue development, and social impact. He has held marketing, technology, and program delivery leadership functions, advised on health data, intellectual property and accessibility policy, and built platforms for people to learn and grow. As someone who actively creates spaces for connection (both in-person and online), Alex brings energy, practical insight, and a collaborative spirit to the discussion.

How to Participate

1. Register to receive your Google Meet link.
2. Read Blue Ocean Strategy before the session.
3. Join us on Friday, May 22, 2026, at 12:00 p.m. EST.
4. Come ready to share what resonated most and how you plan to apply it in your leadership journey.

Leadership Book Club: “Blue Ocean Strategy” by W. Chan Kim and Renée A. Mauborgne