Longo Family Be Your Own Boss (BYOB) - Market Research workshop

Curious about entrepreneurship, starting a business, or want to build entrepreneurial skills? The Longo Family Be Your Own Boss (BYOB) is a 7-week, in-person program designed to help you evaluate ideas and turn them into successful businesses. You’ll learn to identify problems, understand your audience, and explore what makes a business viable. Whether you’re exploring entrepreneurship or eager to start your own business, Longo Family BYOB prepares you to create real business opportunities.

Participants will have the chance to compete for a share of $40,000 in funding to bring their ideas to life. To be eligible for the final pitch competition, participants must attend at least five of the seven sessions.

The Longo Family BYOB program runs in person at Humber Polytechnic Lakeshore Campus from January 13 to February 24th, 2026, with sessions held every Tuesdays from 3:00 PM to 5:00 PM. North Campus sessions will run in person on Thursdays from January 15th - February 26th.

Join us at University of Guelph-Humber, Art Gallery (First Floor) for Market Research workshop! Register now - limited spots available!

Also, join us for -

January 12 | Longo Family BYOB Ideation Workshop | 3:00–5:00 PM

January 26 | Longo Family BYOB Market Research Workshop | 3:00–5:00 PM

February 5 | `Longo Family BYOB Feasibility Workshop | 3:00–5:00 PM

If you have any questions about the Longo Family BYOB workshop series please reach out to our team at cfe@humber.ca.