Major Gifts, Making the Ask + Donor Stewardship - Fundraising for the Arts

In this session, you will learn how to build a strong patron base and demonstrate value to your supporters. We will look closely at the connection between patron development and stewardship, and techniques and tools employed within the wider fundraising community that can be applied to an organization of any size or budget. We will also look at the anatomy of an effective fundraising ask. Followed by Q&A.

While this workshop will be aimed to artists, interested members of the general public are welcome to attend.

Facilitator:
With a background in fundraising, strategic leadership and the arts, Jennifer O’Neill is a nationally recognized leader in her field. She has experience in strategic planning, leadership development and directing award-winning fundraising campaigns as well as leading teams towards growth.

In 2015 Jennifer was awarded the Association for Fundraising Professionals NL Fundraising Professional of the Year award as well as being selected to participate in the Governor General’s Canadian Leadership Conference. She is also active in the charitable sector as a board member and volunteer and has extensive experience as a Director on numerous not-for-profit boards.

Jennifer holds a Bachelors of Music from Memorial University and Masters in Music (Composition) from the University of Calgary and is an Associate Composer with the Canadian Music Centre. Currently she works at Memorial University as the Associate Director, Development and in her volunteer life is Vice-Chair of the Board for Lady Cove Women’s Choir.

A big thank you to Jennifer O'Neill for contributing time and services in support of local arts.

Business & Arts NL would like to acknowledge the City of St. John’s and Atlantic Canada Opportunities Agency. Thank you for your support!