MASTERCLASS: From Learning to Earning as a Coach - The Identity Shift

Shift Who You Are, Not Just What You Do.

What if your biggest obstacle to earning as a coach isn’t your skillset… but your identity?

In this bold, interactive session, Nadezhda Mihaylova (PCC) will guide you through The Identity Shift needed to move from coach-in-training to coach-in-demand. You’ll explore the inner architecture of your beliefs, mindset, and relationship with value, and discover what truly unlocks a paid, purposeful coaching practice.

What You’ll Explore and Experience:

✨ What you really believe about coaching, yourself, and your clients, and how it holds you back

✨ What’s at risk when you step into being a paid coach (and what’s at stake if you don’t)

✨ The hidden fears and quiet resistance that sabotage your momentum

✨ The identity traits of thriving, income-generating coaches

✨ Why earning money through coaching is not just a transaction, but a transformation

✨ How to shift from “Can I charge?” to “Here’s the value I bring.”

✨ The qualities you must integrate to step into an abundant coaching identity

Expect a mix of group coaching, reflective exercises, peer dialogue, and practical insight. Come prepared to engage deeply by reflecting on these five questions:

✨ What is coaching for you?

✨ Who are you when you coach?

✨ What do money and earning mean to you?

✨ Who are you when asking to be paid?

✨ When “coaching” and “money” appear in the same sentence, how does that make you feel?

Who Should Join:

- Coaches in training or recently certified but not yet earning consistently

- Coaches who freeze or fumble when asked, “What do you charge?”

- Coaches ready to move from hobby or side gig to a full-time, paid practice

- Coaches who know it’s time to get paid—but don’t feel ready enough

- Those who want to multiply their coaching income without compromising authenticity

- Anyone who’s tired of shrinking, hiding, or “waiting until I’m ready”

What You’ll Walk Away With:

- A clearer, stronger sense of who you are as a coach

- A shift in the way you relate to money, value, and impact

- A practical, soul-aligned next step to expand your coaching identity and income

Because your identity determines your impact.

🌟 Collect 2.0 CCEUs towards your ICF credential renewal!

Register now!