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Masterclass: IP Strategy – Maximizing the value of IP assets

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Invest Ottawa

7 Bayview Station Road

Ottawa, ON K1Y 2C5

Canada

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Intellectual property (IP) is one of the most valuable assets of a company. For the average business, over 40% of the company’s value lies in IP, while for Fortune 500 companies the figure is over 65%.

An effective IP strategy is a plan consistent with the company’s business goals to develop and leverage these IP assets.

Join Daniel Anthony as he discusses how to assess if your IP strategy is driving value for your company. In particular, the presentation will explore:

  • What should a model IP strategy include?
  • What are the various types of IP assets?
  • How do you own, track and protect IP?
  • How do you use and leverage IP to generate more value?
  • How do you get IP onto the balance sheet?

About Daniel Anthony

Daniel has 15 years of experience exclusively in the field of IP law, including trademarks, copyright, patents and litigation. Daniel regularly advises clients from SMEs to Fortune 500 companies on strategic management, ownership, control, licensing and enforcement of IP assets. Daniel is a registered patent and trademark agent, is the chair of the Canadian Internet Law Committee and was recognized in 2016 as a leading lawyer under 40 in Canada.

About Smart & Biggar

Smart & Biggar helps the world’s leading tech companies protect and leverage their IP, and advise them on how to use IP Strategy to secure growth around the world.

Headquartered in Ottawa with a national presence, Smart & Biggar has a consistent track record and reputation as the leaders for IP and tech law in Canada.

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Invest Ottawa

7 Bayview Station Road

Ottawa, ON K1Y 2C5

Canada

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