Media Strategy for Digital Marketers: 1 Day Training in Toronto

Group Discounts:

• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants

Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

Course Overview

The Media Planning for Digital Marketing course is designed to help you create effective, budget-efficient, and data-driven media strategies for advertising across today’s top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI.

Learning Objectives

By the end of this course, you will:

• Understand the full media planning lifecycle for digital campaigns
• Identify and analyze target audience segments
• Allocate budgets effectively across platforms and campaigns
• Shape media strategies based on goals and KPIs
• Create a structured digital media plan aligned with business outcomes
• Optimize ongoing ad campaigns for better performance and ROI

Target Audience

Marketing strategists, media planners, advertisers, and business owners.

Why is it the Right Fit for You?

This course gives you the keys to building impactful digital ad campaigns, through a blend of strategy and data-driven decision-making. It demystifies cross-platform planning across popular channels like Google, Meta, and LinkedIn, ensuring you're up to date with current industry trends. You’ll learn techniques for smarter budget allocation and optimization that deliver tangible business results. Our expert trainers guide you through practical examples and frameworks so you leave ready to craft high-performing media plans of your own.

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Looking to enhance your team's digital media planning skills?

We offer customizable in-house training designed to fit your organization's industry, campaign goals, or media budget. Want to equip your team with strategic thinking to boost campaign ROI? Let us create a tailor-made learning experience aligned with your business needs.

📧 Contact us today to schedule a customized in-house, face-to-face session: info@catils.com