Mind Your Money Series: Psychology of Spending

Mind Your Money Series - Part 1: The Psychology of Spending

Have you ever wondered why you decided to buy a particular item or why you chose one brand over the other? When it comes to getting consumers to make purchases, marketers have spent countless dollars and hours towards understanding human behaviour. Participants will learn about various marketing techniques and strategies to resist temptation.

While budgeting and expense tracking are fundamental in helping clients with their household finances, if spending is out of control, a budget alone isn't going to help. Join us for Mind Your Money – The Psychology of Spending webinar to learn some valuable information about marketing techniques and strategies to resist temptation. In the session, you will learn:

• How marketers influence our emotions to encourage buying;
• How technology leads us to overspend;
• Different sales methods retailers use with in-person and virtual stores;
• How pricing impacts our likelihood to purchase an item;
• Ways our friends and family can influence our spending; and
• Strategies to become self-aware protect ourselves from marketing tactics!

A newfound sense of awareness into the psychology of money can allow people to become informed consumers who are less likely to buy impulsively or to spend more money without realizing it.

All participants will walk away with ideas, resources and the curriculum upon request.