NABI C2P Pulse: Customer Discovery & Validation - Clarity Before Momentum

Before you build, launch, or scale anything in your business, you need to understand one thing with absolute clarity: your customer.This month’s NABI C2P Pulse Session dives into the foundation of every successful business - Customer Discovery & Validation. It’s the work most entrepreneurs skip, yet it’s the factor that determines whether an idea thrives or stalls.Join Darryl Lesiuk of Concept 2 Profit as he guides you through the essential discovery questions every founder must revisit regularly:

• Who exactly are you selling to, and what problem are you truly solving?
• Which assumptions about your customer need testing?
• How do you know your idea is positioned for real demand?
• What insights should you gather before investing time or money?
• How do you validate your direction so you can move forward with confidence?

Whether you're shaping a new concept, refining an existing offer, or preparing for growth, this session brings you back to the heartbeat of your business: the people you're here to serve.Clear answers lead to aligned decisions - and aligned decisions lead to stronger results.