Part 2: Offers, Negotiations & Closing the Deal

You’ve got a buyer for your business. The offer lands in your inbox. Now the fun begins.

In Part 2 of the Sell-Side Success Series, Village Wellth and Gowling WLG continue the conversation — this time diving into what happens once offers hit the table. We’ll unpack the fine print, the deal psychology, and the negotiation dynamics that turn interest into a successful closing.

Expect straight talk, stories from the trenches, and practical takeaways you can use in real transactions. Whether you’re on the sell-side yourself or guiding clients through it, this discussion will give you the confidence to navigate offers and close deals like a pro.

You’ll hear about:

• How to read between the lines of an LOI (Letter of Intent)
• What’s actually negotiable (and what’s not)
• How to keep deals on track with all parties involved