Promotion Planning Essentials Live Workshop

This live 1-hour workshop walks you through a simple, structured framework for planning promotions that support awareness, consideration, and conversion—without overwhelm or unnecessary complexity. You’ll learn a practical, repeatable approach you can adapt to your own business or marketing environment, helping you map out your next promotion or campaign with clarity and confidence.

What We’ll Cover

During this session, you will learn how to:

• Understand where promotion fits within the broader marketing mix
• Clarify your offer and the purpose of your promotion
• Define your target audience and the touchpoints influencing their decisions
• Choose the right channels for your goals, budget, and capacity
• Distinguish between ongoing promotional activity and short-term campaigns
• Map a simple funnel using realistic benchmarks and expected customer journey lengths

The training is clear, structured, and focused on what small businesses can realistically implement.

What You’ll Walk Away With

By the end of the workshop, you’ll have:

• A simple, repeatable blueprint for planning any promotion
• A clearer understanding of how promotions move customers from awareness → consideration → conversion
• Confidence in choosing the right channels and KPIs
• A practical starting outline for your next promotion or campaign

Included With Your Ticket

Every attendee receives the Promotion Planning Essentials Toolkit, including:

• 48-page Promotion Planning Essentials Guide
• Promotion Planner Spreadsheet
• Promotion Calculator spreadsheets

Toolkit value: $119 — included free with your registration.

This workshop is ideal for startups, solo businesses, and small–to–medium-sized teams alike. Whether you manage your own promotions or oversee marketing inside a growing organization, the framework gives you a clear, structured way to plan campaigns with less stress and more confidence.

Meet Your Instructor

Petra Dueck is a marketing strategist and workshop instructor specializing in simplifying complex promotional planning for small businesses.

She blends professional experience, marketing frameworks, and real-world practicality to help business owners gain confidence and clarity. With years of experience helping brands grow through strategic, data-informed campaigns, Petra breaks down the "why" and "how" of promotion into manageable, actionable steps.