S.A.C. Masterclass Series: Rob Wells' Producer Essentials for Songwriters

Week 1 - Getting Comfortable with the DAW

Goal: Demystify the recording and production process for songwriters.

Topics:

● Understanding the DAW as your creative canvas

● Setting up sessions efficiently (using templates)

● Basic workflow: MIDI, audio, comping

● Introduction to creative arrangement using loops, samples, and virtual instruments

● Tips for capturing inspiration quickly before it disappears

Takeaway: Participants learn how to confidently open their DAW and start shaping a song idea into a demo.

Week 2 - BREAKING DOWN A PRODUCTION (Inside one of Rob’s tracks)

Goal: Explore how a professional production comes together from the ground up.

Topics:

● Deconstructing one of Rob’s songs step-by-step (session playback)

● Producing from the chorus first, then working backwards

● Balancing instruments and vocals for energy and emotion

● Use of layers, ear candy, and automation for dynamics

● Decision-making - when to add, when to strip back

Takeaway: Participants see a real-world session and understand how creative and technical choices drive a record’s feel.

Week 3 - ROB’S FAVOURITE VIRTUAL INSTRUMENTS

Goal: Expand participants’ sonic palette and production creativity.

Topics:

● Overview of must-have VSTs and plugins (synths, drums, organic, orchestral, creative FX)

● Sound-design basics and layering techniques

● Creating signature sounds: pads, basses, leads, textures

● Using virtual instruments to spark songwriting ideas

● Workflow tips for CPU efficiency and session organization

Takeaway: Songwriters gain new tools and inspiration to make their demos and productions stand out.

Week 4 - PRODUCING, RECORDING, COMPING & TUNING A GREAT LEAD VOCAL

Goal: Teach the art of crafting a compelling vocal performance.

Topics:

● Recording setup and environment tips

● Vocal coaching in the studio - getting the right performance

● Comping techniques for emotion and clarity

● Subtle vs. stylized tuning using AutoTune & VariAudio

● Vocal mixing basics: EQ, compression, de-essing, reverb, and delay for polish

Takeaway: Participants learn how to produce radio-ready vocals that enhance the song’s storytelling.