Session 6: Designing effective communication strategies

About the session

Effective communication is essential for amplifying the impact of public engagement efforts. This session explores how organizations can design communication strategies that not only convey the impact of their work but also highlight promising practices in public engagement. By adopting inclusive, equity-centered approaches, participants will learn how to craft messages that resonate across a broad variety of communities, ensure representation of marginalized voices, and share successful engagement models. The focus will be on using communication to foster collaboration and long-term impact, and to share knowledge that can inspire broader systemic change.

Objectives

The session aims to:

• Explore how inclusive and equity-centered communication strategies can enhance the reach and impact of public engagement and global citizenship initiatives.
• Assess how communication choices, language, framing, imagery, and channels, shape whose voices are heard and whose stories are amplified in public engagement and global citizenship education.
• Explore strategies for using communication to both demonstrate impact and contribute to broader systemic change and collective action.

-- Description française à venir.