Social Media for Events and Actions: Strategizing for Maximum Impact
Planning an event or action and want to get the maximum online impact? This workshop explores the key elements to a solid social media strategy, specifically when planning an offline action or an event. Participants will learn the foundations of crafting a well-rounded online strategy, explore when platforms like Facebook, Twitter, Snapchat and Instagram are appropriate, discuss some examples of successful online amplification of offline events and also dig into why others flopped. As part of this workshop participants are encouraged to bring relevant upcoming events to discuss how best to promote these online.
Date: Thursday October 13
Time: 6:30 PM - 9:30 PM
Location: Greenpeace Canada, 33 Cecil St (South of College St. between Spadina and Beverly)
*Please note this location has changed! It was originally going to be held at University of Toronto but we've changed venues. Sorry for any inconvenience.
Accessibility: All trainings are held in a barrier free space. Subway tokens available to attendees by request.
Trainer: Sarah Wilbore is the Senior Digital Strategist at Greenpeace and leads the Digital team in Canada. Sarah has designed digital strategies for international Greenpeace campaigns, ship tours and big Greenpeace actions in Canada. Before that Sarah worked at a series of Canadian startups until finding the perfect intersection of her passions for digital and environment at Greenpeace Canada.
For more information: please contact Laura@toolsforchange.net
When & Where
Tools for Change
Tools for Change is a project of OPIRG Toronto, Earthroots, Greenpeace Canada, OPIRG York, the Community Action Centre of the Student Association at George Brown College and No One Is Illegal (NOII). We help you develop skills to champion social, economic, and environmental justice. We host over 20 workshops a year. Workshop are offered on a sliding scale of $20, $30 and $50 and scholarships are available.
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