You’ll learn how to plan and strategise your next campaign before delving into the reporting and optimisation tools. We cover top tips and hints, optimisation, attribution and social strategies.
Our aim is to help you better communicate with your audience and achieve your marketing goals. Be it building brand awareness, increasing sales or generating more leads using Facebook, Twitter, LinkedIn and YouTube.
We’ll show you how to get your image and text ads on Facebook. How to serve and target video content on Youtube to the right people. How to engage with your customers on Twitter and how to measure your social activity with Google Analytics.
By the end of the workshop you will feel confident tackling your next campaign and measuring its impact across multiple channels. You will leave knowledgeable in all the key areas and confident managing a social account.
Don't just take our word for it
"Mike King from Search Star provided training on Google Tag Manager (GTM) product which was of a very high quality and also provided consultancy that allowed us to plan a move from our legacy method of site metrics to GTM" Michael Chang - Ecommerce Manager at Merlin Entertainments.
What Will You Get From This Course
- Learn how to reach more customers
- How to move budget effectively across your channels
- How to measure the performance of a campaigns
- Improve the performance of your campaigns
On This Course We Cover
- Getting started with social advertising
- Social best practice
- Identifying objectives and planning campaigns
- Structuring accounts to maximise returns
- How to use demographics
- Building re-marketing campaigns
- Creating audiences
- Building and optimising Facebook and Twitter
- Image ad creation and messaging
- YouTube Advertising & video creation best practice
- How to optimise your data with Google Analytics
- Analysing paths to conversion, attribution & assist
- Optimisation strategies and best practice
- Reviewing effective campaign strategies
We designed this workshop from years of experience doing the job. You will gain lots of practical experience during the day and will be able to put your skills straight to the job.
Our facilities are modern and comfortable with the latest technology to ensure the best learning experience. We have huge presentation screens, comfy seating , air con and a relaxed atmosphere.
Eating and drinking the right things can help you learn. So we offer complimentary food and drink all day. We pick great food from local people in our area. Also, if cake helps you learn, we have plenty of that too.
Michael King is an experienced trainer and practitioner. He has worked for agencies on real client accounts for many years. His hand on, practical approach to training gives delegates the experience they need to learn fast.
9:00 - Meet and greet, coffee, pastry
9:30 - Session One
11:00 - Break
11:30 - Session Two - fruit & cookies
13:00 - Lunch - Vegetarian, vegan, gluten free, let us know what you need.
14:00 - Session Three
14:30 - Break
15:00 - Session Four - more fruit & cookies
16:30 - Round up and open discussion
Find out more about Known Digitals Social Media Training Here
What should I bring to the event?
Please bring a WiFi enabled laptop.
Ensure you have access to any of your Google Services like AdWords or Google Analytics.
We tend to use Chrome, Firefox and Safari in the workshop. IE just makes trouble.
Can I contact the organizer with any questions?
Yeah of course.
Tweet us: @Known_Digital
Or call us on +1 (778) 228 3431
Is my registration/ticket transferrable?
Yeah absolutley. If you need to move it to another day we will need 5 days notice. If you want to transfer it to someone else just let us know what happening.
Can I update my registration information?
No problemo, just drop us an email.
Do I have to bring my printed ticket to the event?
Not at all. We will contact you after you register to confirm all the details and to get some info on what you need from the workshop
What is the refund policy?
Refunds are absolutley fine, we will need 5 days notice. We need to give the venue notice if we need to cancel.
The name on the registration/ticket doesn't match the attendee. Is that okay?
Yeah of course, just keep in contact with us and let us know whats going on.