Summer Series: Understanding Your Customer

Summer Series: Understanding Your Customer

Join Morrissette Entrepreneurship for our Summer Series workshops! Janice Byrne joins us on August 8 for UNDERSTANDING YOUR CUSTOMER.

By Morrissette Institute for Entrepreneurship

Date and time

Tue, Aug 8, 2023 10:00 AM - 12:00 PM EDT

Location

Ivey Business School

Room 1340 (Multipurpose room 140 A/B - Lower Level) 1255 Western Road London, ON N6G 0N1 Canada

About this event

Customer feedback is a critical component of any successful business. By actively seeking out and listening to customer feedback, you can improve your product or service, build customer loyalty, identify new opportunities, stand out from the competition, and increase customer satisfaction and retention.

Janice Byrne, Assistant Professor in Entrepreneurship, will discuss the following:

  • Why customer feedback is important (builds loyalty, helps improve product/service, identifies new opportunities, helps you to stand out from the competition, increases customer satisfaction)
  • How to conduct customer interviews or ask for feedback
  • How to know whose feedback to listen to

This workshop will:

  • Show you how to ask for customer feedback
  • Provide you with good and bad examples of conducting interviews and getting feedback
  • Show you how you can incorporate the feedback received into your business and offerings

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