Taken for a Ride: Hailing On-Demand Transit for Good

Taken for a Ride: Hailing On-Demand Transit for Good

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Sears Atrium, 3rd Floor, George Vari Engineering and Computing Centre

245 Church Street

Ryerson University

Toronto, ON M5B2K3


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As ride-hailing has surged in popularity, cities are witnessing various adverse effects. Time for a course correction using on-demand tech.

About this event

Ride-hailing and private transportation companies (PTCs) like Uber and Lyft offer convenient individual options to get around cities. But these services have resulted in negative impacts on transportation networks more broadly, including diverting riders from transit, walking and cycling—rather than getting people out of cars. In Toronto, there are an estimated 70,000 PTC vehicles on the road, carrying about 176,000 trips each day and contributing to our city’s congestion, infrastructure costs and vehicle emissions.

To address the adverse impacts of PTCs, some cities have turned to taxes. New York City has imposed a surcharge on all hailed rides (including taxis) with revenue directed to its transit system. Chicago has a similar charge on PTCs with a portion directed to transit. San Francisco’s proposed scheme would introduce a sliding scale, giving EVs and shared rides a discount to encourage use.

Meanwhile, other cities are looking to seize the benefits of PTCs by integrating ride hailing with public transit. In low-density areas, and as a “first and last mile” solution, PTCs offer technologies and services that can be more cost effective than fixed transit routes.

As Toronto struggles to curb congestion and fund transit, can we harness ride hailing to support our policy goals while correcting for negative effects?

Presented by the Ryerson City Building Institute, Taken for a Ride: Hailing On-Demand Transit for Good promises an exciting discussion on innovations to address ride-hailing challenges in Toronto and elsewhere.


  • Dr. Yemi Adediji, Post-Doctoral Fellow at Ryerson Urban Analytics Institute
  • Hamish Campbell, Country Lead, Canada, Via On-Demand Transit
  • Dr. Bilal Farooq, Assistant Professor, Civil Engineering, Ryerson University
  • Carleton Grant, Executive Director, Municipal Licensing and Standards, City of Toronto

Moderated by Cherise Burda, Executive Director, Ryerson City Building Institute.

This event is presented as part of our Urban Innovation Café series. Coffee, tea and light refreshments will be served.


8:30 AM: Registration and networking

9 AM: Panel discussion and Q&A

10:30 AM: Wrap-up

Registration Details

This event is free to attend, but seats are limited to registered attendees. Seating is general and cannot be reserved.

No need to bring a printed ticket; we'll be checking people in by name.


The Sears Atrium features accessible entrances and washrooms. For more building accessibility information visit www.ryerson.ca/maps.

Image Consent

Please be advised that this event may be recorded via photography, videography or live streaming.

Images and recordings of this event may be used, exhibited, displayed, broadcasted or distributed by Ryerson City Building Institute and Ryerson University for administrative, educational, research or promotional purposes.

Personal information including images and video recorded at this event is collected under the Ryerson University Act (1977) and in accordance with Section 39(2) of the Freedom of Information and Protection of Privacy Act (1990).

Ryerson University owns all rights.

If you have questions about this collection of personal information, contact the Ryerson City Building Institute at citybuilding@ryerson.ca.

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