$50

TechAlliance: Customer Segmentation - July 27 and 28, 2021 (Jul-2021)

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$50

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Online event

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Event description
This Everest session will include beachhead identification, market sizing, persona and scenario design.

About this event

TechAlliance: Customer Segmentation

Founders will learn how to use the Tornado segmentation process to refine and build their beachhead market segment, and how to properly calculate their Total Addressable Market.

Workshop Schedule*

  • July 27, 2021, 1:00 - 3:00pm
  • July 28, 2021, 1:00 - 3:00pm

*Please note that this is a 2-part session, and each session is 2 hours long. Attendance is required for both sessions.

Learning Objectives:

  • How narrower vs broader segmentation can lead to faster traction.
  • Brainstorm more specific customer segments
  • Use the SPA+ criteria to prioritize market segments to test
  • Plan to use customer discovery calls to validate assumptions made in the segmentation process
  • Use the segments to define your real TAM (Total Addressable Market)

Prerequisites:

  • Founders need to have an MVP
  • Founders need to be familiar with the customer development process and completed at least 10 customer development interviews.

Workshop Requirements:

  • Strong internet connection
  • Web Camera with video conferencing capabilities
  • Excel or Google Sheets
  • Paper & pen

Who should attend?

  • Entrepreneurs with established assumptions and hypotheses that are ready to test scenarios while working through problems within their startups.
  • Startups with a prototype/ beta or minimum viable product (MVP), but also have a team, some customer validation, and some traction.
  • Only available to Regional Innovation Centre (RIC) clients. Please contact your RIC contact for more information.
  • Available to TechAlliance clients. Not a client? Sign up today. To connect with TechAlliance Venture Growth & Corporate Innovation advisors in becoming a client for no-cost services to qualified startup companies and entrepreneurs!

Please note that to benefit from the peer-to-peer nature of these sessions, all attendees are expected to engage and remain for the full session. This session uses Peer-to-Peer methodologies based on Aulet’s work at MIT’s Sloan School of Management.

Deposit:

In order to take advantage of Everest, we require participants to give a deposit of $50. This deposit is fully refundable ONLY upon completion of the post-session survey within 5 days of the last session. Given the intimate nature of Everest, and because the success of each session relies on the attendance of ventures, we use the deposit to ensure that ventures will attend when they sign up.

If you are no longer able to attend the session, we require 2 business days' notice. Please email workshops@marsdd.com. We regret that failure to do so may result in the loss of your deposit.

Date and time

Location

Online event

Refund policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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Organizer TechAlliance of Southwestern Ontario‎

Organizer of TechAlliance: Customer Segmentation - July 27 and 28, 2021 (Jul-2021)

For more information please contact: Sarah Edmundson at sarah.edmundson@techalliance.ca

About TechAlliance of Southwestern Ontario

We are the place for dreamers, innovators, and world-changing ideas. We empower world-class ventures and fuel growth in Canada’s innovation economy. We do this collaboratively by championing, coaching, and amplifying businesses, while fostering a vibrant technology community of innovators.

Entrepreneur's Toolkit Workshops are a collection of experiential, hands-on group workshops offered free to TechAlliance clients. The workshops will introduce resources and activities that will aid entrepreneurs in specific areas of business growth. In a small group setting, entrepreneurs work with peers and advisors to think through and design essential components of their business.

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