The Secret Great Eight Core Competencies of MasterFull Coaching - Part 3/8

Part 3/8 – Co-Creating the Relationship: Establishes and Maintains Agreements
Wednesday, February 11, 2026 at 12:00 – 1:30pm CT
Ben Dooley, MCC

Yeah, you know all about making agreements—how to build strong partnerships, clarify expectations, and define what coaching is and isn’t. You understand the importance of outlining responsibilities and processes to create alignment and flow with your client. And you know this applies not just to the overall coaching relationship, but to every single session. But here’s the catch: this is the competency most coaches struggle with. In fact, roughly 85% of coaching issues arise in the first 10 to 15 minutes of a session, almost always tied to this CORE competency.

That’s why this lesson matters. If your agreements are sharp, clear, and strong, the rest of your coaching flows with depth and power. But getting there isn’t always easy—there are countless reasons why agreements falter. That’s exactly what we’ll tackle here. We’ll start with a quick overview to align on the basics, then move far beyond the markers into a smarter, more masterful approach.

By applying the three CORE principles of MasterFull coaching, you’ll instantly elevate how you create and hold agreements. Then we’ll introduce a powerful Level 3 framework for identifying agendas, topics, and agreements that will transform your coaching relationships and unlock deeper, more effective sessions. Come and get it.

1.5 Core Competencies